Over the past few years, brands have leveraged Youtube Influencer Marketing to build strong relationships with their audiences. Youtubers attract a lot of viewers to the video-sharing platform. These are prominent Youtube personalities with massive, well-engaged fan bases.
Every brand wants to get on the Instagram ride for reach, connect with their followers, and increase engagement. Brands from diverse industries are using Instagram campaigns to reach millennials and Gen Z. It has evolved into a fantastic platform for building communities, engaging audiences, and increasing sales. It’s a common human behaviour that the more we connect with a product, the more acquainted, comfortable, and confident we are with it.